About Us
Welcome to Hatun!
The name Hatun is inspired by the Turkish word âHatunâ, a title historically used to honor women of nobility, strength, and grace. It reflects our commitment to creating fashion that embodies elegance, dignity, and modestyâempowering women to express themselves with confidence and purpose.
The story of Hatun is rooted in a simple yet powerful idea: to bring unique and original designsânot available anywhere in our countryâinto the hands of those who value creativity, quality, and authenticity.
What started as a passion project quickly grew into a purpose-driven venture. Hatun was born to introduce design-first fashion, including exclusive abaya fashion, that breaks away from the ordinary and fills a clear gap in the local market. With no big budget or flashy setup, we began in a small space with a big dreamâto redefine how fashion is experienced through the lens of individuality and modesty.
In a short span of time, Hatun has built a growing community of loyal customers who appreciate not only our products but our purpose. Every item we create reflects thoughtful design, inspired vision, and a commitment to originalityâdesigns you simply wonât find elsewhere in the local market.
InshaâAllah, this is just the beginning.
Weâre working toward becoming a full-fledged modest fashion brandâcatering to all style needs, including abayas, everyday wear, and statement piecesâwhile staying deeply rooted in modesty, elegance, and faith. We donât just want to participate in the fashion worldâwe want to shape it with integrity, inclusivity, and innovation.
Our Mission
To make original, modest design accessibleâinspiring self-expression through fashion that is bold, purposeful, and true to our values.
Our Vision
To grow into the leading name in modest fashion, setting a new standard for creativity, quality, and customer experience in our region and beyond.